It sure seems in vogue for cell phone company CEOs to swear at their rivals.Following T-Mobile ( CEO John Legere's profanity-laced tirade against competitors last week, )Sprint ( CEO Marcelo Claure lashed out against T-Mobile, by calling its Uncarrier marketing scheme "bullsh**t." )
"@JohnLegere I am so tired of your Uncarrier bullsh**t when you are worse than the other two carriers together. Your cheap misleading lease imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it's not true. You tell them they can upgrade up to 3x but you don't tell them the price goes up to 27 dollars when they do. You say one thing but behave completely different. It's all a fake show. So its really #Tmobilelikehell"
The series of four tweets was in response to Legere bashing Sprint's new "All In" plan, which lets customers lease a phone and get unlimited data, texts and phone calls for $80 a month (plus taxes and fees).
"I give credit to @sprint for swinging the bat when they do -- but #allin is a swing and a miss, guys!! #sprintlikehell," Legere tweeted.