Lead With Technology, Not ValuesMost of us aspire to do “good” in the world. Acting on our good intentions, what we decide to do is driven by our personal values. But, failures happen when our values don’t match those of the groups we’re trying to influence, or the approach is suboptimal in producing the best possible technology.
Take the 1960-70s model of big aid programs operating in large parts of Africa, for example. Many such programs have largely failed in their objectives, according to the World Bank’s private arm, the International Finance Corporation.
The best way to do good with technology is to build good technology.
Even though this example is a cliché in the nonprofit world, the lesson it represents is still relevant. How do we avoid such failures? My proposition is that as entrepreneurs and investors, rather than focusing on doing good with technology, let’s instead focus on building good technology. The difference is much more than semantics.
Building good technology starts with strong curiosity, pursuit of hard problems and exploration, wherever it leads. It isn’t necessarily high-minded. Rather, on an important level, it’s the age-old quest to build a better mousetrap — or maybe even to reimagine the problem in a way that eliminates a need for a mousetrap in the first place.
Good technology isn’t just a matter of mission statements; it can also come from a tinkerer with no specific overriding purpose other than the pursuit of knowledge. In either case, building good technology is an act of exploration, relentlessly pushing beyond current understanding and capabilities. These are behaviors and preferences commonly shared among scientists, inventors and technologists.
In my current venture, we are investing in companies using science to build good technology. In many cases, the technology is already advanced enough to identify tangible applications, like ameliorating sickness.
Design In Values Where They MatterSo I have asked myself: Is there a place for explicit values in technology at all? Yes, I think there is, but it is not at the lofty level of grand intentions; it is in the trenches of product design.
Here is a model to contemplate as we all work on merging our natural desires to do good in the world with what we build: Design your values into the technology where it helps the technology itself become better. For example, when I was building my payments company Braintree, a central design focus for our product and company culture was building transparency, trust and reliability, which made the technology better.
By contrast, going back to the PlayPump example: Children’s play is not in any obvious way connected to the problem of delivering water to places in need, and does not provide any exceptional leverage based on a scientific or technological principle. Water pumped by playing children is not better or radically less energy-intensive than water pumped by adults, oxen or electric pumps. The PlayPump grafted the value of “promoting play” onto a product to further a top-down agenda.
A Place For ProfitA new generation of entrepreneurs is now turning its attention from solving discrete business problems to solving the world’s problems, with a variety of funds, initiatives and foundations (and many with a hacker mindset). So how can we leverage individual and collective resources to build and deploy good technology?
Organizations of all types — from government and academia to foundations and corporations — can (and do) create good technology. While each has its own track record of successes and failures, pros and cons, I believe good technology often results from the intense pressures a capitalist market creates to sustainably maximize value creation for the largest number of people. In this system, inferior or incomplete solutions are left by the wayside; promising ideas are made better by market forces and competition.
That is, in part, why I decided to start an investment fund with my own capital rather than create a foundation or traditional charity. As I will discuss at a panel this week at the Googleplex for Effective Altruism Global, I believe that capitalism is a highly effective way to get good technology into the hands of more people.
By their very nature, capitalists don’t want to be in the business of defining what good is. They want to create large, profitable markets. So they’re not concerned whether you use their technology to do banking, play games, watch Khan Academy videos, or even for illicit purposes. But just because business people are often pluralist and laissez-faire does not mean that the outcome is any different than if moral philosophers had recommended the actions they take anyway.
A powerful example of these principles in action is in the education sector. One Laptop Per Child (OLPC) started in 2005 with the intention of getting a low-cost computer to children in developing nations. The project, while an ambitious and noble idea, ran into all sorts of problems and eventually failed. In the meanwhile, cheap Chinese-manufactured smartphones, driven purely by commercial motives, have revolutionized Africa and Asia.
It doesn’t always work out this way, of course. Philanthropy, academia and government funding play a critical role in subsidizing innovation. For many problems, market-based solutions may simply fall short. But technology that really changes the world has an uncanny habit of standing on its own legs.
So what about that anti-aging pill? This is something I’d invest in because it promises to add to the library of human knowledge while filling an important market need. It is good technology at its best, pushing the envelope of what humanity is capable of.
I’m encouraged to see so many different models working toward bringing about positive outcomes with technology. To have a shot at solving some of our most vexing challenges, we need a diverse ecosystem of approaches. As for me, I’m betting that the pursuit of good technology will create the most favorable conditions for humanity to flourish.
Source: http://techcrunch.com/2015/07/31/doing-good-tech-vs-doing-good-with-tech/ by Bryan Johnson