The Palo Alto-based startup will use its fresh capital to launch an API for developers and a new engagement platform. Along with a previous seed round from Accel, this brings WizRocket’s total raised so far to $9.6 million.
WizRocket tells TechCrunch that it has served over 350 customers, with its platform reaching more than 20 million unique visitors each week. Developers currently use a SDK to install its tools, which tailor notifications based on users’ demographic data and past interactions, and then analyzes campaigns to see if they actually work. WizRocket’s clients have included Freecharge, Disqus, Pricebaba, and Zovi.com.
As more consumers rely on their smartphones for everything from messaging to shopping, push notifications are turning into a “platform” of their own because many users depend on them to remember to check out an app instead of shifting through the dozens or even hundreds they might have on their device.
Developers have to tread carefully, however, because a barrage of notifications might get their app deleted. As a result, several startups have sprung up to help developers create relevant messages.
A WizRocket spokesperson said its closest competitors are Urban Airship, Appboy, Localytics, and Kahuna, but that the company differentiates by “operating as a next generation mobile engagement platform with the industry’s largest free messaging tier offering. With code-level access for developers, it delivers the ability to achieve the highest level of customization, and the highest immediate value to marketers right out of the box.”
Source : http://techcrunch.com/2015/08/03/wizrocket-funding/ by Catherine Shu