Your social media profile can be a liability. It can impede your professional progress or even halt your career. Today, your personal brand has moved online. More and more, a person’s first experience with you is through your social media profiles and contributions. Before they ever meet you in person, they Google GOOGL +0.55% you and check out how you show up in bits and bytes. If you want to land the ideal job, or recruit great candidates, or build partnerships, or open the doors to new clients, you need to build a digital you that is both consistent with the real-world you and compelling to decision-makers and influencers. Errant social media profiles typically fall into one of the following categories:
Profiles that are out of date, completely inaccurate, or inconsistent with who you are in the real world will work against you. Eventually, those who view your profile will uncover the inaccuracies, and your personal brand will be tarnished. From your job titles to your worldview, inconsistencies among various social media tools are very easy to uncover. You need to ensure consistency across platforms. Remember, it’s important to be yourself – your authentic self – when participating in social media online. And, of course, you need to keep your profile content relevant and real.
This means you don’t have enough information for people to understand who you are. It may mean you have no social profile at all, which means you don’t exist. Or it could just show that you don’t take social media seriously and are not a social savvy professional. Experts at Monster suggest that if you can’t dedicate the time to be active on a platform, then delete your profile entirely. Having a stagnant, inaccurate representation of who you are is worse than not using the platform at all. You don’t want to look like someone who just creates a profile without actually using it.
This category refers to those people who look like social media is their full-time job. Everything that happens in their real world get shared in their virtual world – resulting in over-sharing and overexposure. People who view your profiles wonder if you are on social media 24/7, leaving no time to be productive on other projects. If you post photos of every meal you eat and every sunset you see, you fall into this category!